Since 1928, its story is also our story !
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1928Creation of Rica Levy International®: production of clothing for the army and workwear.
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1928Birth of de Rica Lewis®, in France,
clothing brand.
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1947Launch of the first Rica Lewis® jeans. From now on, the brand becomes a Denim brand: the Rica Lewis® legend takes off.
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70'sRica Lewis® revisits the Western spirit and its fashion silhouettes are inspired by the wild west.
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80'sConsecration with TV advertising which establish the Rica Lewis® brand as a great brand afordable to all.
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From 90 to 95Sports sponsorship. Very involved in the daily life and passions of the French, Rica Lewis supports major sports clubs (especially football).
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2000Ricamania returns to TV, but with new tender films this time.
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2006A great year for Rica Lewis®, who is going to conquer the world (Russia and China) but also develop its first FairTrade jeans, made from cotton from the fair trade sector and labeled by Max Havelaar. A deep commitment always at the center of the brand's projects.
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2009Birth of the Fibreflex® range, the Rica Lewis® jeans which bend to all your movements thanks to their stretch fiber. Fibreflex will quickly become a Rica Lewis essential.
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2012Rebirth of Ricamania, through a young man on display. The baby of 2000 has grown up but still loves Rica Lewis® jeans. A TV spot also went with this campaign.
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2013First Rica Lewis® e-shop. Since then, the brand's presence on the web and social networks has continued to grow until now.
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2018For the brand's 90th anniversary, Rica Lewis® is launching an exclusive limited edition capsule inspired by Pop Culture virtuoso Keith Haring, the most fashionable street art artist in New York in the 80s!
For one season, a capsule of 12 limited edition t-shirts has been released, a way, once again, for Rica Lewis to celebrate art through a pop and colorful collaboration.
To complete its jeanswear fashion offer, Rica Lewis® goes back ot roots by relaunching its original segment: WORKWEAR which responds to a real demand from the Do It Yourself market.
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2020
Rica Lewis® continues to constantly innovate, for jeans that are ever more stylish, technically smart and respectful of the planet.... While remaining afordable to all! Well, Rica Lewis® is a brand that deserves all your affection.
